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                                        B- School Events


Brand Wagon
Dec 21,2006

 

Marketing Society Of Faculty of Management Studies

Presents

BRAND WAGON

 

MarkSoc the Marketing Society at FMS, presents before you One97 BrandWagon, the Brands’ Conclave. One97 BrandWagon is a series of sessions on some of the leading brands of the country. The event intends to give the audience an insight into the strategies and thoughts behind the building of these brands.

The proposed sessions for the event are:

  •   Joint lecture on brand-agency interplay to be jointly conducted by a brand manager and the respective client service  manager from the ad agency working on the brand.

Sessions on

  • History of the Brand

  • Brand Evolution

  • Brand Activation

  • Brand Positioning and Re-positioning

Preview of Discussion

  • Advertising

  • Media Planning

  • Market/Consumer

Research

  • Promotion

Venue: Shri Shankar Dayal Auditorium

           Faculity of  Music&Arts,

           Near Dept. of Social work,

           North Campus, University of Delhi

For details contact : Sachin Kataria(9350731774)

 

 




 
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